I enjoyed reading Founders at Work: Stories of Startups’ Early Days by Jessica Livingston. I was drawn to this book after reading Jeremy Zawodny’s dust jacket quote, “Entertaining, inspirational, and human-a must-read for anyone interested in how some of the most important technology companies came to be.” The collection of stories is well put together and engaging. My favorite stories were Apple Computer, Gmail, Viaweb, del.icio.us, Flickr, 37signals, ArsDigita, Fog Creek software, TripAdvisor and Firefox. Of course, I may be biased as I am a customer of most of these companies and their products are as enjoyable as their stories. The theme of all these startups was an unflinching persistence and dedication even when there was a desire to quit.